After just one month in operation, CNN+ will shut down on April 30th. This comes after reports that the streaming service was getting just 10,000 viewers per day, despite hundreds of millions of dollars being poured into its budget.
CNN’s parent company WarnerMedia merged with Discovery Communications, the company behind Discovery+, just weeks after the launch of CNN+ last month. David Zaslav the new CEO of the merged company (now referred to as Warner Bros. Discovery) was reportedly unhappy with WarnerMedia launching a new streaming service so close to the company merger.
Zaslav has previously expressed interest in merging all of Warner Bros. Discovery’s streaming assets into one service. Those would include all the properties featured on HBO Max, Discovery+, and CNN.
“In a complex streaming market, consumers want simplicity and an all-in service, which provides a better experience and more value than stand-alone offerings,” said Chris Licht, the new CEO of CNN.
For more on CNN+, check out the Shall I Stream It? video review here.
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